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I listened to Les Binet with great interest as he talked about the work he has done with Google on SoS as a useful and predictive metric for market share. Having looked at a variety of social media metrics myself in my years at Ipsos I wondered what new insights I might discover.

Of course there were some things I thought were interesting and some I wondered about. …


Gailynn Nicks

Experienced market researcher, developing measurement frameworks and metrics for marketing in brand, CX and communications for over 25 years

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